INTIMATE APPAREL

Products of a fusion of finely sensitive design with technology that produces comfortable apparel that yields beautiful body lines.
With our 30 year experience in manufacturing innerwear, we perfected the flow from planning, development, sales, and follow-up services to provide our customers with value-added products through private brands and OEMs.

Production Flow

We foresee the diversifying needs for intimate apparel products including foundation garments, bridal underwear, and sports innerwear, and handle everything from planning, development, and OEM supply.

Marketing

We research markets beyond Japan, all over the world to understand consistent trends for product planning. We incorporate the latest trends in our designs while achieving classic looks that can be worn for years to come.

Marketing

R&D

Our "R&D Center" is equipped with body line scanners (3D body measuring systems) along with a full array of other exceptional research equipment. We produce patterns that achieve the utmost comfort psychologically and physiologically and continue to research from many perspectives to present new body fashion.

R&D

Planning
(Designs/Patterns)

Based on marketing results, we give form to designs and patterns that seek to enhance feminine beauty from all angles. One article of innerwear requires dozens of parts, but we can accurately produce patterns of refined designs using ergonomics data as a basis.

Planning

Plan Inspection
(Sampling/Monitoring)

We produce samples of proposed designs and patterns to test, perform long-term monitoring tests and make adjustments for the utmost comfort, and to achieve the optimum product.

Plan Inspection

Manufacturing/Quality Control/Distribution

The whole process from manufacturing to distribution is handled at the "Bara Center." With an efficient production plan based on process analysis, thorough quality control, and one of the nation's largest proprietary distribution systems, we are able to achieve flexible manufacturing and quick shipments.

Manufacturing/Quality Control/Distribution

For Our Customers Direct Sales of In-house Brands

We sell products of our brand on official online shops, "ELLEROSE Online Shop" "Elra Garden" and "Style Depot," and incorporate our customers' opinions and needs.

For Businesses Wholesale Only Website

We propose our brand's innerwear that best suits your company's marketing structure. After negotiations, our products will be ordered through "Befit," our site exclusive to wholesalers. We leverage our distribution system to respond to small-lot production purchase orders as simply and quickly as possible.